There are excellent fashion color trend resources online that will give you the right information to create a jewelry collection that is in sync with industry colors for the upcoming season.
Anne Rush spots seasonal fashion color trends.
It is essential to use a combination of reliable resources in order to get a clear vision in your mind for the product direction you will pursue.
As a design director in the industry I have access to some very good sites which are also very expensive.
However, there are more and more free trend information resources available for those of you running your own businesses.
The right combination of resources for jewelry design trends is the key.
There are three areas of focus that aid in creating the right seasonal color palettes and design direction:
As you visit the sites I recommend below, you will begin to see which elements change and which elements remain the same or similar.
Tracking these details is often a good way to witness how top designers "brand" their collections.
You'll be surprised how quickly you are able to pick up on the subtleties.
Fashion color trend is the foundation of a successful jewelry collection.
Begin with color to help you to choose your materials in an appropriate palette.
Pantone.com creates a seasonal color report which is free on their web site.
For example, the fall fashion color report is a clear view of the palette and includes ideas on how to mix, match, and contrast colors in unique combinations.
It's helpful to print out the palettes to take with you when purchasing stones, beads, fabrics, and findings.
I like to purchase a few pieces of various materials to play with together until I arrive at the edited version that I feel strongly about.
My choices are based on my emotional reaction to the colors as well as on what I believe my customer will love the most.
Runway fashion shows are the source for newness in silhouettes.
Style.com is Vogue Magazine's site which showcases the runway shows and begins streaming the images on the first day of fashion week.
I suggest that you establish the shows and the designers that have the most relevance to your own look and collection, and then follow these designers' fashion shows religiously so that you can see how the trends, colors, and jewelry looks evolve.
Becoming familiar with the work of two or three key designers is the best way to track the color trends for any season.
Following fashion jewelry trends requires attention to the details.
In most of the top designer runway shows on Style.com there is a section titled "details".
The photographs in these files are tight shots on shoes, jewelry, cosmetic applications, handbags, belts, trims and tailoring details.
The jewelry pictures will suggest length, scale, silhouette, and use of materials highlights that key jewelry designers are using which will become major trends to participate in.
Finally, I usually stop in at ShopStyle.com weekly to search by silhouette the latest jewelry for sale online.
This site can connect you to retailers and designer websites that you may not have encountered yet.
I find it most helpful in identifying what kinds of silhouettes are popping up in multiple lines. I make sure to include these in my own collections as well.
Seasonal color directions, fashion trends, and jewelry looks are this simple to access.
A bit of concentrated research online will give you the knowledge you need to create fashion jewelry with the right color focus for the season - and the best opportunity for success.
Anne Rush is a professional Jewelry Design Director in New York City.
She has directed brands such as Monet, Kenneth Cole, Liz Claiborne, and is currently directing sterling silver and costume jewelry collections for a major NYC wholsaler and provider of private label brands to the industry.
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